What We Do

What we do — plain and simple — is develop great communication for your organization. Nothing less. Great communication helps you build stronger relationships with your workforce, your stakeholders and your customers. It can motivate your employees and increase your sales.

Communication Strategy

It all begins with a plan. What is your communication challenge? Who is your audience and what are their concerns? What behavior are you trying to influence? Your goals will lay the groundwork for the plan and communication tactics.

Research and Measurement

We use the latest research and measurement tools - web-based, written and telephone surveys, focus groups, in-depth interviews, conjoint analysis - to understand customer and employee needs, preferences and reactions across a broad spectrum of workforce and marketplace issues.

Specialized Communication

We have particular expertise in the following disciplines:
• Employee and human resource communication
• Health and wellness communication
• Retirement and investment education and communication
• Benefits and compensation communication
• Organizational communication

Customer Marketing

The goal is to differentiate and build your business. What is your value proposition? Who is your customer? Our marketing support includes competitive analysis, product and service positioning, branding, sales support, training, stakeholder review and project management.

Copywriting

Your organization has a lot to say — we can help you find the right words. Each Adobe Group member is a seasoned, award-winning writer.

Change Management

We will work with you to help your employees at all levels navigate major change such as restructuring, acquisition, plan terminations, downsizing and leadership changes.